Find your best time to post: a simple, data-driven method
Generic “best time to post” charts are a starting point at best. Here is how to find the times that work for your own audience.
You have probably seen charts claiming the perfect hour to post on each network. The truth is that the best time depends on your audience: their country, working hours, habits and even the season. A restaurant, a B2B software company and a fashion brand will rarely share the same peak hours. The good news is that you can find your own answer with a simple test.
1. Start with a sensible baseline
Think about your audience's day. For many audiences in Egypt and the Gulf, activity tends to rise during commutes, lunch breaks and in the evening — but treat this only as a hypothesis to test, not a rule. Note that the working week and weekend differ across the region.
2. Test in fixed time windows
Pick three or four time windows, such as morning, midday, early evening and late evening. For two to four weeks, rotate similar types of posts across those windows so that each window gets a fair share.
3. Compare like with like
Judge each window by engagement rate (interactions relative to reach), not only by total likes. Compare similar formats — a video against a video, a carousel against a carousel — so the format does not distort the result.
4. Let the data suggest, and keep testing
TPS Social's best-time suggestions use your own publishing history to recommend promising slots. Use them to plan your schedule, then keep one window per week for experiments. Audiences change, and so should your timing.
5. Remember that content still matters most
Timing can lift a good post, but it cannot rescue a weak one. Combine good timing with clear, useful content and a consistent rhythm, and the results will follow.
